Electric bicycle exist for decades but during the last 2 years, thanks to technologic innovations and brilliant marketing campaigns, marketers have identified the right market niches and have developed the product that were tailored for these niches. Children, parents, business people and people that enjoy riding electric bicycles been the larger target niches.
e-bikes’ prices can be suitable to each potential niche, and at the lowest levels stand at $350 per model, but obviously, there are much more expensive models that can reach up to $14,000 for limited special editions.
Several weeks ago, an 50mph (80kph) e-bike – the eRockit, was introduced, at a cost of $41,000. Only 10 units are offered at 2009.
You can go to the branded players of the cycling world and choose the electric parallel – Cannondale electric bicycles – made of light weight carbon alloy, at the princely price of $8,500, or the TCR made of carbon fibers, priced at only $8,000.
Retail stores are also contributing to the mass distribution of the electric bicycle. WallMart is already selling electric bicycles in 145 of its stores and within a year they are going to sell them in 450 of the chain’s stores.
Toys R Us is also planning to increase the sales of e-bikes 10 fold, in over 550 stores.