A survey shows that 1 in 10 Americans across the Grand Canyon preferred as giving up their morning coffee

A survey shows that 1 in 10 Americans across the Grand Canyon preferred as giving up their morning coffee

Waterbury, VT (NYSE) 21 October 2010

A survey commissioned by Green Mountain Coffee ® shows what would many of us already suspect: that America is a coffee-crazy country. In fact, according to the survey, Green Mountain Coffee’s Fair Trade-out, almost 1 in 10 Americans are “absolutely” off the north shore south shore of the Grand Canyon, 100 miles biking and hiking Mr. Rainier (9% each) to ensure they got their cup per day. And one in six Americans crying on the couch of Oprah Winfrey on live television (16%) or a presence in Jersey Shore (15 %).
In addition, the survey shows

that 1 in 3 Americans say they believe they need every day drinking coffee and an average of 2.6 cups of coffee per day. About 1 in 4 (26%) drank at least four cups per day.

But even with all coffee in America, it seems very few people know much about coffee in his cup, such as where it comes from, and perhaps most importantly, how their decisions can impact on coffee communities around the world. Conducted at the Fair Trade month in October, the Fair Trade-Out Survey examines America’s relationship with coffee and aims to educate coffee drinkers about the benefits of negotiations with their coffee on Fair Trade Certified ™ varieties. Fair Trade guarantees a fair price to coffee farmers for their beans minimum, high quality coffee and a better quality of life in coffee growing communities and livestock.

What the Americans would act in their coffee?

When compared with the choice of the loss of their daily cup of coffee, would be coffee drinkers of American trade to be as good as anything to keep, including their car (29%), mobile phone (53%) and animal enterprises (36%). What the Americans to keep on their coffee business?

Negative publicity does not scare these coffee drinkers: About one in six Americans live in tears on the couch of Oprah Winfrey to television (16%) or a presence in Jersey Shore (15%).
More than a quarter of Americans (29%) would “absolutely” pass end zone tickets for the Super Bowl.
Who needs vacation? About 1 / 4 Americans (26%) would probably give all their vacation days a year, instead of giving up her cup of coffee.
The Americans are ready to go green. 3-4 would not consider drinking bottled water (74%) or to use their cars for trips of less than 1 mile from home (70%)

free coffee for the Americans, the trade fair in October month

fair trade-out survey is part of a campaign to encourage Americans to their usual cup of coffee blends from Green Mountain Coffee Fair Trade Certified trade.

“Fair Trade-Out Survey is a fun way to remember that coffee is more than just a part of daily routine,” said Sandy Yusen, Director of Public Relations, Business Unit Specialty Coffee Green Mountain Coffee Roasters, Inc . The decisions we about what we have in the cup of power, the lives of coffee farmers and their families around the world a better place. ”

Green Mountain Coffee offers coffee lovers the option of free samples from Green Mountain Coffee to get to the stores by http://www.facebook.com/greenmountaincoffee where they RSVP for a live online tasting instead of 26 . October 2010 04.00 clock ET.

fair trade-out survey underlines the possibility of promoting a better understanding of the benefits of fair trade. Currently, only 1 5 (19%) of Americans regularly buy Fair Trade Certified products – it is only half of those who regularly buy local products (38%). The survey suggests that this may be a lack of education about what fair trade:

2 in 3 (66%) of Americans said they did not quite understand what fair trade, and 1 to 3 (30%) admitted they had no idea. Furthermore, whilst the options, less than half (43%) could identify the definition of fair trade.
But now, after reading an explanation of the importance of fair trade, nearly 4 out of 5 respondents were likely to Fair Trade Certified products in the future.
When it comes to paying a premium for fair trade goods, 30% of respondents believe they would be willing to pay 5% to 10% more. America’s Coffee Culture
There is no such thing as a casual coffee drinker: 77% of people drink coffee every day. Only 1 10 (11%) drank coffee less than 5 days per week.
And if the U.S. is committed to deliver them really, only 1 of 5 of the respondents (20%) stop for a cup of coffee per day. In fact, drank 1 to 4 (26%) at least four cups per day!
Make me black: 27% of respondents nationally take their coffee black.
Half & Half is the most popular coffee brighteners: 15% of respondents prefer fragrant creamy half and half (13%) and whole milk and cream (11%).
The most popular place to drink coffee? An overwhelming 80% drink coffee at home, the office followed up to 11%.
The Americans are meek. Approximately 2 to 5 of the respondents expect the sweetest things

Green Mountain Coffee is part of the Business Unit Specialty Coffee Roasters Green Mountain Coffee, Inc. (NASDAQ: GMCR) and is a leader in Fair Trade coffee.

About the Study

The national survey by Green Mountain Coffee has been developed and implemented by Toluna in Wilton, Connecticut. Toluna 519 adults interviewed by e-mail. The interviews were weighted to ensure variables such as age, gender and geography, reliable and accurate representation of the total adult population. The interviews were between 30 September through out -. 8. October 2010

about Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR)

As the market leader in specialty coffee, Green Mountain Coffee Roasters, Inc. for its award-winning coffees, innovative brewing technology and socially recognized governance. GMCR operations are conducted through two business units. The unity of the specialty coffee company produces coffee, tea and hot chocolate family of brands, including Tully’s Coffee ®, Green Mountain Coffee ® and Newman’s Own Coffee ® Organics, Timothy’s World Coffee ® and ® Diedrich, Coffee People ® and Gloria ® Jeans, a brand of the company for use in North America and Gloria Jeans Coffees International Pty Ltd business unit owned Keurig is a pioneer and leading manufacturer of gourmet single-cup systems. K-Cup ® portion packs for Keurig ® Single-Cup Brewers are produced by a variety of roasters including Green Mountain Coffee, Tully’s, Diedrich and Timothy’s. GMCR supports local and global communities by offsetting 100% of direct emissions of greenhouse gases by investing in Fair Trade Certified ™ coffee and donate at least five percent of its pre-tax profit social and environmental projects. Visit http://www.gmcr.com for more information.

GMCR routinely posts

information relevant to investors in the Investor Services section of its website, including press releases and its complete financial statements may be filed as in the SEC. The Company encourages investors to consult regularly on this section of its website for important information and messages. In addition, get e-mail alerts the company’s website, people can send messages directly from GMCR as.


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